The colour of money

A good investment portfolio can be a perspective changer.


advertiser: Scotiabank
SVP CD: David Rosenberg
VP GAD: Sandi Truffen
ACDs: Chris Harrison, Hayes Steinberg
copywriter: Matej Novak
AD: Kevin Belanger
agency producer: David Eades
art buyer: Robyn Smale
account director: Jessica Mills
account supervisor: Katie Forestell
account manager: Andrew Livey

Toronto-based Bensimon Byrne did up this billboard execution as part of a campaign for Scotiabank. It’s to highlight to investors that despite the lingering gloom of the recession, investment opportunities still exist and now is a good time to take advantage. Nothing like a new investment portfolio to brighten up the old financial outlook…assuming of course that people still have money to invest.