The hunt for eTickets

I've got a digital ticket, I've got a digital twinkle in my eye.


advertiser: O2
agency: Cake, London

As part of their new Priority Tickets campaign for events, British mobile phone, broadband and SIM provider O2 is sending web surfers on an online treasure hunt of sorts for the chance to win a ticket to one of the O2 Academy concerts. Here is the launch video for the campaign, which was developed by London-based digital shop Cake. They hid 150 virtual tickets in various videos and photos across the web that users can click on in order to get a code to enter the contest.