Virtual vodka

Absolut gives Canadians a different way to interact with alcohol in a big way.


advertiser: Absolut Vodka
outdoor: Titan Outdoor
digital: Isobar
media: Carat Canada

To expand upon its new ‘In an Absolut World’ brand platform in Canada, Absolut Vodka worked with media partner Carat Canada, digital agency Isobar, and Titan Outdoor to develop a series of giant, interactive Absolut bottle sculptures in Toronto, Vancouver and Montreal until December 13th. In what first appears to be a booze-hound’s dream come true, pedestrians can interact with the sculptures by stepping onto web-enabled motion pads that stream a live video feed to, allowing web users to simultaneously watch the street participants and affect their on-screen appearance. Unfortunately, there’s no drinking involved. The executions are a first for the vodka brand and coincide with the launch of a new global ad by TBWAChiatDay that you can check out here.