Pop-up bake shop

Robin Hood's whipped up a special kind of bakery to celebrate its centennial.


advertiser: Robin Hood Flour
agency: Ogilvy, Toronto
co-CCO: Janet Kestin
senior writer: Chris Dacyshyn
senior AD: Nadine Prada
management supervisor: Jennifer Lee
account executives: Anchie Gahir, Naomi Slan
photo: Stacey and Mark, Tasting Toronto

With the help of Toronto-based Ogilvy, Robin Hood flour has opened a pop-up bakery in Toronto for the month of November to celebrate it’s 100th birthday. Located on Eglinton Ave., the shop, called Bake, Batter and Roll, invites Torontonians to come in with their families and test their culinary acumen with a choice of three recipes they can bake. Once out of the oven, they can take their tasty treats home to enjoy. Western Canadians can also get in on the fun as mobile Bake, Batter and Roll stations will be making stops at shopping centres in Edmonton, Calgary and Richmond, B.C. Those that are unable to visit the pop-up bake shops can go online to a website that houses some how-to recipe videos, as well as a Bakery Boutique. This is one campaign that we could definitely sink our teeth into. Check out more on this story on Media in Canada.