Guys with guns

Vancouver Police Department's Emergency Response Team gets a facelift.


advertiser: Vancouver Police Department, ERT
agency: Subplot Design
CDs: Matthew Clark, Roy White
designer/writer/illustrator: Matthew Clark
posters: iStock
printer: PacBlue

When the Vancouver Police needed to set its Emergency Response Team apart from other law enforcement outfits, as well as forge a stronger connection to its primary audience – ERT officers themselves – it turned to Vancouver-based Subplot Design. The result is a new logo, featuring the silhouettes of two officers that form the letters ‘ERT,’ to help them feel cooler while they’re kicking criminal ass. Subplot also put together a poster campaign which features words that both describe the ERT and feature the letters ‘ERT’ in them.