When life gives you lemons make time to see this movie if you live in Toronto.


director: Marc Colucci
writer: Eric Proulx

This is a trailer for a doc called Lemonade, which will be playing in Toronto on Monday, December 7th. It’s about what happened to some of the over 130,000 ad execs who lost jobs during the recession. Eric Proulx, who worked with Arnold in Boston until he became one of the unemployed, shot this film with Marc Colucci, chronicling the journies of success and self-discovery of his out-of-work peers. It just goes to show that a little creativity goes a long way when life hands you nothing but lemons. Tickets are free (though the folks involved with the film would appreciate a donation) and you can order them here