A hand-knit holiday
Nothing makes the holidays better than a hand-made festive sweater.
Credits
| executive CD: | Lance Martin |
|---|---|
| digital CD: | Peter Gomes |
| designer: | Dave Luxton |
| writer: | Jen Durning |
| AD: | Dave Luxton |
| interactive programming: | Michael Balders |
| illustrators: | Huw Morris, Andrew O’Driscoll |
| motion graphics: | Drew Matthews |
| photographer: | Alison Garnett |
| audio production/scoring: | Simon Edwards, Resolve Audio |
| interactive producer: | Gaetano Carpino |
| account director: | Jared Stein |
Mini Canada had a challenge. It needed to figure out how to create an interactive space that gathered information from existing and prospective customers for future CRM programs while putting its own spin on the holiday season. So, it turned to Taxi 2, which came up with the answer: celebrating the ugly holiday sweater, a hand-knit hallmark of the holidays. There’s a cartoon tribute to garish knitwear on the Mini website, and Mini fans can upload their awkward family sweater portraits in a shareable photo gallery. And, in the true spirit of the holidays, Mini will give some lucky e-card senders an ugly festive sweater of their very own.
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