Use your head…set

Wataniya Telecom is giving Kuwaitis a crash course in safe, hands-free driving.

There are a lot of car accidents in Kuwait each month. Ten thousand, in fact. Using the insight that many are due to cell phone distraction, Kuwait City-based Wataniya Telecom enlisted Impact BBDO Group Kuwait City to educate drivers on the dangers. Knowing that Kuwaiti authorities often leave car wreckages on the side of the road to deter unsafe driving, the agency put giant cell phones, resembling crashed cars, at roadsides and next to abandoned cars in parking lots, reminding drivers to use their headsets – a hands-on approach to encourage hands-free cellular use.