Sperm savers

It's a good thing that sperm know where they're going. Well, most of them anyway.


advertiser: Specsavers
agency: Specsavers Creative

To mark the 25th year since its birth, British optical retailer Specsavers‘ in-house creative team developed this witty and appropriate commercial, which follows in the laugh-inducing footsteps of its commercials past. It poignantly notes that even sperm, whose whole existence (and ours) is based on knowing where they need to go, could do well with a pair of sperm spectacles from Specsavers.