Window dressing

Lingerie co Aubade taps ino Parisians' inner voyeurs.


advertiser: Aubade
agency: Chainsaw and Mlle Noi, Paris

Nothing’s quite as mystifying and eye-catching as the silhouette of a women doing…something in an upstairs window. That was Paris-based advertainment agencies Chainsaw and Mlle Noi‘s bet when they collaborated to develop this stunt for French lingerie company Aubade to promote its new website. Judging by the video, their mission was accomplished. It just goes to show you the power of sexy lingerie and a little imagination.