A beer’s life

Heineken wants beer drinkers to always be there for its bottles.


advertiser: Heineken
agency: McCann Erickson, Dublin
CD: Shay Madden
AD: Ray Swan
copywriter: Emma Sharkey
agency producer: Genie Dorman
prodco: Stink
director: Martin Krejci
post production: The Mill, Absolute

This spot by McCann Erickson in Dublin flashes the life of a bottle of Heineken before the viewers’ eyes, poignantly noting that every life of every bottle is precious. We couldn’t agree more. Beer must be cherished. Cared for. Wherever there is a beer in peril, we’ll be there.