Achieving the impossible… what Sunnybrook Health Sciences Centre specializes in.


advertiser: Sunnybrook Health Sciences Centre
agency: Dentsu Canada
CDs: Glen Hunt, Deborah Prenger
ADs: David Glen, Deborah Prenger
writers: Dhaval Bhatt, Glen Hunt
account supervisor: Sharon Hill
photographer: Russell Monk
producer: Winnie Alford (Second Unit)
assistant producer: Cameron Moffat
prodco: Panic & Bob
director: Russell Monk
cinematographer: Jordan Eady
editor: Mariam Fahmy
online editor: Paul Binney
internal editor: Kris Robert
music composer: Grayson Matthews
online: Lollipop
sound design: Grayson Matthews
recording studio: Grayson Matthews
colourist: Chuck Nosworthy

This spot is one in a series of three by Dentsu Canada for Sunnybrook Health Sciences Centre. The campaign, which is Sunnybrook’s first ever, was launched to coincide with a massive fundraising effort through which the hospital hopes to raise $470 million. Each spot focuses on patient stories to highlight groundbreaking feats that the Centre’s achieved. This particular one is about a girl’s extremely remarkable recovery thanks to the mad skills of the folks at Sunnybrook.