Ancient land

Everything in Labrador has a spirit.


advertiser: Newfoundland and Labrador Tourism
agency: Target
CD/AD: Tom Murphy
creative group head: Jenny Smith
writer: Terri Roberts
account director: Catherine Kelly
senior account manager: Ernie Brake
agency producer: Heikki Kuld
producer: Andrew Sulliman
director: Alar Kivilo
prodco: Avion
editing company: Rooster
editor: Mick Griffin
music company: Eric Harry Music

This is one striking spot that St. John’s-based Target developed as the 10th chapter of Newfoundland and Labrador Tourism’s story. All shot in Labrador, it’s the first time that the ‘Big Land’ has been used as the backdrop for a Newfoundland and Labrador Tourism TV spot in the campaign. Showcasing its beautiful and rugged landscape, the ad plays on the notion that everything throughout Labrador has a spirit and by going there, you might find your own. We like to think of it as a really close second to New Zealand as Middle Earth.