Arm wrestling

A glass of milk should always be kept at arm's length.


advertiser: BC Dairy Foundation
agency: DDB Canada, Vancouver

Developed for the BC Dairy Foundation by DDB Canada‘s Vancouver office, this is the first of three new spots continuing the successful ‘Must Drink More Milk’ campaign. Targeted to teens, it points out that milk is important for maintaining and building strength. It also offers sage advice: two arms are better than one.