Baby breaking

Evian's troupe of twinkle-toed toddlers knows how to bust a move.


advertiser: Evian
agency: BETC Euro RSCG
global CD: Remi Babinet
director: Michael Gracey
music: Dan the Automator

To help launch it’s new ‘Live Young‘ campaign, Evian employed the services of Paris-based BETC Euro RSCG to develop this viral ad. It aims to get people to embrace their inner child by showing a group of toddlers throwing down some serious moves on roller skates to the sounds of a remixed version of ‘Rapper’s Delight.’ Many people will think that this is cute. We don’t. We think it’s creepy. Why, you ask? Because it’s an army of organized, agile super-toddlers on roller skates that may look all cute and innocent and happy, but only because they know they have you fooled. They have plotting eyes. Next time you see a baby in a pram giving you a sidelong glance, we suggest you watch your back. One day you’ll thank us.