Beauty in motion

Who knew that cars and figure skaters had so much in common?


advertiser: GM Buick
agency: MacLaren McCann, Toronto
CD: Sean Davison
group CDs: Scott Couture, Gary Lennox
AD: Scott Couture
copywriter: Gary Lennox
agency producer: Sarah Michener
account directors: Kate MacNevin, Ming Tam
account executive: Rebecca Chow
directors: Mark Kudsi, Mathew Cullen
cinematographer/DOP: Mark Plummer
prodco: Motion Theory
line producer: Bernard Rahill
post producer: Peter Nelson
executive producer: Javier Jimenez
editing co: Motion Theory
music co: Audioforce
composer: tobias@audioforce
animation co: Motion Theory
VFX: Motion Theory

Buick, the official vehicle of the Vancouver Winter Olympics, deconstructs the elegance and grace of a figure skater to illustrate how the new Buick Lacrosse shares those characteristics in this spot, developed by Toronto-based MacLaren McCann. Though they may both be things of beauty, we’re not so sure that the Buick can perform as well on ice. When was the last time you saw a four-door sedan do a triple axel?