Beer brilliance
Only great things come from beer and good decisions are one of them. Are we right, or are we right?
Credits
| advertiser: | Carling Beer |
|---|---|
| executive CD: | Darren Clarke |
| associate CDs: | Nathan Monteith, Stefan Wegner |
| ADs: | Nathan Monteith, Stefan Wegner |
| designers: | David Taylor, Nathan Monteith, Michael Siegers |
| writers: | Jono Holmes, Stefan Wegner |
| agency producers: | Kevin Saffer,Jennifer Cursio |
| prodco: | TAXI |
| directors: | Nathan Monteith, Stefan Wegner |
| cinematographer: | John V Lindsay |
| editor: | Josh Ingleby |
| video post facility/editing company: | TAXI |
| compositor/online: | Josh Ingleby |
| music producers/sound design: | Tyler Strahl, Lyle Crilly |
| account director: | Charlie Clark |
| account manager: | Christian Parsons |
| agency planner: | Adam Collins |
This spot is part of a campaign for Carling Beer, developed by Taxi, that focuses on great beer decisions. It’s based on the thinking that when Thomas Carling first invented an affordable and great-tasting beer in 1840, that was the first ever officially recognized beer decision. In this particular commercial, this gent has cemented his hands so that they are perpectually giving the thumbs up. Unfortunately, it’s left him in a bit of a spot when it comes to enjoying a nice, cool, refreshing beer. Determined to soak in some suds, he makes a great beer decison of his own. Sigh. Beer. Is there anything it can’t do?
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