Blow hard

This gives heavy breathing over the phone new meaning.


advertiser: Keys Please
agency: Rethink, Vancouver
CDs: Ian Grais, Chris Staples
AD: Nicolas Quintal
writer: Jason Perdue
account management: Tricia Bradshaw
producers: Jim Leith, Charlotte Mountford
retouching: Justin Renvoize
sound: Wave Productions

Don’t underestimate the sneakiness of Rethink. This devious campaign for Calgary-based Keys Please promotes a cell phone breathalayzer test that isn’t exactly what it seems.