Branson is the brand

AdWeek: Richard Branson explains how crashing into the ocean helped build his brand and why he should think about trading up his balloon for a plane ticket.

You’d be hard-pressed these days to find someone who hasn’t heard of Sir Richard Branson or Virgin. The stunts he’s pulled promoting the various initiatives of his Virgin Group conglomerate always make a splash, and so has he…literally. Branson was in Toronto for Ad Week for a speaking engagement and to judge an advertising student competition on Youth Day. We were able to catch up with him and shoot the breeze about the Virgin brand and the many, many, many remarkable things he’s done to promote it.