Chalk it up

You don't have to be a pro athlete to have a pregame ritual.


advertiser: Nike
agency: Wieden + Kennedy
CDs: Alberto Ponte, Tyler Whisnand, Jeff Williams
AD: Taylor Twist
EP: Ben Grylewicz
copywriter: Caleb Jensen
producer: Erika Madison
associate producer: Melanie Fedunok
prodco: Anonymous Content
director: Mark Romanek
DP: Adam Kimmel
producer: Avis McGarry

This spot for Nike, developed by Wieden + Kennedy and prodco Anonymous Content, promoting basketball sensation LeBron James’ sixth signature shoe, shows that it isn’t just athletes that are superstitious – pregame rituals can be commonplace.