Cheese, it’s beautiful

Why did this guy barge into the delivery room? Why, to deliver a message about cheese. Duh.

Quebec kids are born to love Quebec cheese. That’s the message in this spot developed for the Federation des Producteurs de Lait du Quebec by Cossette. The cool part is the guy explaining this has his own cheesy theme song and and awesome intro and outro. Strangely enough, the family of the woman in labour are fairly cool (albeit a tad surprised) with him barging into the delivery room so nonchalantly. We guess they love cheese as much as their newborn apparently will. In the words of Chester the Cheetah, ‘It ain’t easy being cheesy.’