Coffee art

Hopefully it takes you less than 660 litres of coffee to rise in the morning.


advertiser: McDonald’s
agency: Cossette
VP/CD: David Daga
director: Sylvain Dumais, Sparks

Cossette Toronto put together this art installation in Toronto’s Yonge-Dundas Square for McDonald’s ‘It’s causing quite a stir’ free coffee promotion. It was made up entirely out of cups filled with coffee of different shades – likely due to the inclusion of milk or cream – hopefully not whitener, that stuff sucks – to create a visual pattern mimicking a shining sun. We assume they poured out all the coffee once they were done with it, but if not, whoever drank it must still be moving in a way that’s akin to a hummingbird on speed.