Dare to dream

LL Cool J got a gift one day that gave him a dream.


advertiser: Sears
agency: Y&R, Chicago
CCO: Ken Erkea
GCD: Chris Hunter
AD: Dan Case
copywriter: Michelle Nam
producer: Ashley Geisheker
prodco: Tool
director: Sam Jones

Sears employed the services of Y&R in Chicago and prodco Tool to help spread its holiday message in a series of videos that feature the ‘wishstories’ of celebrities and Sears customers alike. They reminisce about the moment they received that one gift that unlocked their potential. The videos are currently featured on Sears.com. Have a safe and happy holiday!