Death becomes him
The only thing he's killing here is time.
Credits
| advertiser: | Nova Scotia Liquor Corporation |
|---|---|
| agency: | Revolve, Halifax |
| CD: | Matthew Allen |
| AD: | Ken Fidgen |
| copywriters: | Graham North, John Smith |
| director: | Craig Brownrigg |
| prodco: | RPM Productions |
In developing this spot – part of a campaign also including print, POS and a website – for the Nova Scotia Liquor Corporation, Halifax-based Revolve asked itself, who would lose out if people drank responsibly? The answer they came up with was the Grim Reaper. More people drinking responsibly equals less people dying alcohol-related deaths. The commercial follows Grim as he tries to pick up the pieces of his shattered life after losing his job due to a downturn in business.
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