Dinner date
The LCBO's got a hotline for those in search of sumptuous singles.
Credits
| advertiser: | LCBO |
|---|---|
| agency: | GJP Advertising & Design |
| CD: | Lisa Greenberg |
| copywriters: | Lino DiNallo, Craig Burt |
| account services: | Hannah Riding, Sarah Hayden |
| agency producer: | Allana Lytle |
| production: | Pirate Radio |
| director: | Tom Goudie |
| producer: | Tyna Maerzke |
Are you annoyed with buying beer in bulk? Sick of six packs? Tired of two-fours? Well, the Liquor Control Board of Ontario has just the thing – single bottles and cans of beer. To help promote its list of eligible singles, the LCBO had Toronto-based GJP Advertising & Design develop this radio spot, one of three that depicts people calling into the Holiday Singles Dateline to find the perfect partner, brewed to fit their unique needs and wants. We agree, there’s no better dinner date that an ice cold beer.
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