Double Dutch

Strategy and creativity - winning at the CMAs is about being a great team.


advertiser: Canadian Marketing Awards
agency: Cundari
CCO: Brent Choi
AD: Mike Sipley
writer: Rich Cooper
agency producers: Clare Cashman, Cherie O’Connor
account supervisor: Lisa Borgh
account exec: Carina Moubazbaz
prodco: Circle Productions
director: Sean Michael Turrell
line producer: Catherine Wilson
editor: Geoff Ashenhurst, Stealing Time
VFX: Alter Ego
music/sound: Tyson Kuteyi, RMW Music

Toronto-based Cundari developed this online video for the 2009 CMA Awards, which highlights how marketers and advertisers work together in order to win by showing Geoffrey Roche of Toronto-based Lowe Roche and Karsten Ruwoldt of Audi Canada getting their skip on. It truly is an amazing display of hand-eye coordination. Who knew these two gents were so fast on their feet? And hands for that matter. Now that’s talent, which combined with teamwork, is what it takes to win at the CMAs.