East Coast by hand
Talk about dedication to the craft. This billboard was painted entirely by hand.
Credits
| advertiser: | Newfoundland and Labrador Tourism |
|---|---|
| agency: | Target, St. John’s |
| CD: | Tom Murphy |
| ADs: | James Jung, Jessica Tipping |
| writers: | Jenny Smith, Terri Roberts |
| media manager: | Robin Cook |
| account director: | Catherine Kelly |
| account manager: | Ernie Brake |
| artist: | Cam Mahy |
| outdoor production: | CBS Outdoor |
| videographer/editor: | Tim Griffin |
This is a stop-motion video by St. John’s-based Target that shows the creation of a billboard for Newfoundland and Labrador Tourism‘s ‘Fresh Air’ campaign. The amazing thing is, as this vid will show you, this window into Newfoundland and Labrador was painted entirely by hand over a three-week period by artist Cam Mahy. Talk about a labour of love, huh? We bet the he was able to get his fair share of fresh air.
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