Fact or fiction
What kind of cow does skim milk come from?
Credits
| advertiser: | Prairie Milk Marketing Partnership |
|---|---|
| agency: | Cossette West |
| CDs: | Rob Sweetman, Bryan Collins |
| creative team: | Eric Arnold, Brent Wheeler |
| website: | Fjord West |
| broadcast producer: | Janice Crondahl |
| illustrators: | Alejandro and Juan Mingarro |
| agency account team: | Carol Shmygol, Kim Konnert, John Hall (Strategy) |
The Prairie Milk Marketing Partnership enlisted Cossette West to deliver some milk facts to teens after finding out that they didn’t know the benefits of drinking milk beyond the staple ‘good for your bones’ message. This ad is one of a series that aims to educate teens about some further benefits by contrasting milk facts with milk fiction…like fit cows make skim milk. We like their kicks.
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