Film Craft Lions
stimulant thinks Canada has a shot at the newest Cannes category, and would put money on Target's craftiness for Newfoundland and Labrador Tourism.
Credits
| advertiser: | Newfoundland and Labrador Tourism |
|---|---|
| agency: | Target |
| CD/AD: | Tom Murphy |
| creative group head: | Jenny Smith |
| writer: | Terri Roberts |
| account director: | Catherine Kelly |
| senior account manager: | Ernie Brake |
| agency producer: | Heikki Kuld |
| producer: | Andrew Sulliman |
| director: | Alar Kivilo |
| prodco: | Avion |
| editing company: | Rooster |
| editor: | Mick Griffin |
| music company: | Eric Harry Music |
The Cannes Lions International Advertising Festival has a brand new category for 2010. The Film Craft Lions will be awarded based on the quality of an ad’s direction, copywriting, cinematography or editing, as well as music, sound design or animation. The level of the emotional bond and whether the craft of the work adds to the idea will also be taken under consideration. We think ‘Ancient Land’ by St. John’s-based Target is a Canadian shoe-in.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply