Fun with furniture

Ikea dances around its 2009 collection.


advertiser: Ikea Canada
agency: Zig
managing director: Shelley Brown
team leader: Lesley Rivard
strategic planner: Mark Aronson
project coordinator: Hailey Anevich
CD/ copywriter: Lorraine Tao
CD/ AD: Elspeth Lynn
ECD: Martin Beauvais
agency producer: Sharon Nelson
prodco: Radke Film Group
director: Craig Brownrigg

Ikea enlisted So You Think You Can Dance contestant Robert Murraine and Canadian dancer Shugamai Johnson to demonstrate some creative uses of the co’s 2009 furniture collection. Who knew furniture could be so much fun?