Gentle island vacay

There's more to Prince Edward Island than just potatoes.


advertiser: Tourism PEI
agency: Grey Canada

Tourism P.E.I is banking on the fact that vacationers prefer their holidays to be stress-free rather than filled with mad dashes between tourist spots and itineraries longer than your arm. Its new campaign by Grey Canada promotes the gentle island as a great getaway for those who would like to come back from their holidays feeling relaxed and refreshed rather than more harried than when they left. Hmmm. A bus ride with an overzealous tour guide, or a relaxing game of golf with an ocean view? We’ll take the golf.