Get out more

Wait a second, that's not a real Snuggie infomercial...


advertiser: Subaru Canada
agency: DDB Canada
CD: Andrew Simon
AD: Paul Wallace
copywriter: David Ross
account: Michael Davidson, Geoff Taylor, Jeff Huether, Brian Tod
media: Michelle Jairam, Meri Ward, Sonia Soares, OMD
director: Woods & Low
prodco: OPC
editor: Brian Williams
sound design: RMW
agency producer: Andrew Schulze
french translation: Groupe Rinaldi

Subaru is capitalizing on the ubiquitous nature of infomercials for ‘must-have’ items like the infamous Snuggie in this spot for the Outback by DDB Canada. The message is simple: if you’ve seen the Snuggie enough times on TV that you might actually be considering a purchase, you should seriously think about getting out more.