Give it a toss

I trade, you trade, we all trade.

Scotiabank is trading up vowels for a brand redefinition. With the new “i Trade for me” campaign, Capital C (which is responsible for the branding) illustrates how Scotiabank’s iTrade can meet the unmet needs and objectives of online traders. With economic woes making everyone look like deer in the headlights, Scotiabank and Capital C manage to make online trading a personal and rewarding process.