Go big or go home

Irving likes to make a big deal out of small prizes.



advertiser: Irving Oil
agency: Target
CD: Tom Murphy
co-CD: Donna McCarthy
writers: Jenny Smith, Donna McCarthy
director: Terry O’Reilly
prodco: Pirate Radio

This radio spot, developed by St. John’s-based Target for Irving Oil‘s Cruisin’ to Win contest emphasizes that it’s a big deal to some to even win the smallest of prizes. And hey, if you’re one of those ‘size matters’ elitists, just remember that great things come in small packages.