Go big or go home
Irving likes to make a big deal out of small prizes.
Credits
| advertiser: | Irving Oil |
|---|---|
| agency: | Target |
| CD: | Tom Murphy |
| co-CD: | Donna McCarthy |
| writers: | Jenny Smith, Donna McCarthy |
| director: | Terry O’Reilly |
| prodco: | Pirate Radio |
This radio spot, developed by St. John’s-based Target for Irving Oil‘s Cruisin’ to Win contest emphasizes that it’s a big deal to some to even win the smallest of prizes. And hey, if you’re one of those ‘size matters’ elitists, just remember that great things come in small packages.
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