Go big or go home
Irving likes to make a big deal out of small prizes.

Credits
advertiser: | Irving Oil |
---|---|
agency: | Target |
CD: | Tom Murphy |
co-CD: | Donna McCarthy |
writers: | Jenny Smith, Donna McCarthy |
director: | Terry O’Reilly |
prodco: | Pirate Radio |
This radio spot, developed by St. John’s-based Target for Irving Oil‘s Cruisin’ to Win contest emphasizes that it’s a big deal to some to even win the smallest of prizes. And hey, if you’re one of those ‘size matters’ elitists, just remember that great things come in small packages.