Head and shoulders

This is some powerful stuff.


advertiser: ALS Society of Canada
agency: Lowe Roche, Toronto
VP/CD: Christina Yu
CCO: Geoffrey Roche
CW: Rob Sturch
AD: Ryan McNeil
agency producer: Brie Gowans
business director: Amanda Gaspard
prodco: Untitled Films, Toronto
director: John Mastromonaco
executive producer: James Davis
producer: Tom Evelyn
DOP: John Houtman
post production: Rooster, Toronto
editor: Richard Unruh
exectuive producer: Melissa Kahn
online editor: Ernie Mordak

Lowe Roche in Toronto put together a hard-hitting pro bono effort on behalf of the ALS Society of Canada, set to the children’s song ‘Head and Shoulders, Knees and Toes.’