In our lifetime

The PMH has come along way, but there's still a ways to go.

Y&R developed this PSA for the Princess Margaret Hospital Foundation. It’s goal is to conquer cancer in our lifetime and given the huge accomplishments it’s made over the past few decades, well, they’re closer than ever. Along the way, some pretty amazing stories have cropped up about how people have beaten the odds. Here are a few. They definitely inspire. There’s no cause more worthy than kicking cancer’s ass.