It’s your life

Smartphones can help you get on with your life.


advertiser: Virgin Mobile Canada
agency: zig
ECD: Martin Beauvais
coach: Grace Castaneda
team leader: Anne Ngo
project manager: Patti Ann Cochrane
planner: Jennifer Breton
writer: Steve Barr
AD: Craig Ferguson
designer: Genevieve Beharry
broadcast producer: Anna Tricinci
prodco: Sparks
director: Keith Schofeld
producer: Gillian Gardner, Metropolis Films

Zig developed this spot for Virgin Mobile Canada as part of their new multimedia campaign that focuses on how smartphones can enhance social lives. Plus, things just always sound cool when they’re said with a British accent. Other campaign elements include radio, print, online and point of sale.