James Ready roars

James Ready and Leo Burnett get the Gold.


advertiser: James Ready Beer
agency: Leo Burnett
CCO: Judy John
CDs: Judy John, Israel Diaz
copywriters: Steve Persico, Sean Barlow
account supervisor: Natasha Dagenais
producer: Kim Burchiel
art buyer: Leila Courey
ADs: Anthony Chelvanathan, Paul Giannetta
account director: David Buckspan
creative group heads: Paul Giannetta, Sean Barlow

Not only can sharing be caring, but it can also be winning. Leo Burnett, during the second slate of award winners announced, clinched Canada’s first Gold Lion at the Cannes Lions International Advertising Festival, winning in the Outdoor category for its ‘Share our Billboard’ campaign for James Ready Beer. You can read all about the win on Media in Canada. What makes Leo’s accomplishment especially awesome is that Canada didn’t have any wins in the category in 2008. There are two things in this world that are especially sweet: cheap beer and a Gold Lion. Canada’s now got both.