Join the fight
Come one everyone! Let's go kick cancer's punk a**!
Credits
| advertiser: | Canadian Cancer Society |
|---|---|
| agency: | DDB Canada, Toronto |
| CD: | Andrew Simon |
| associate CDs: | Todd Mackie, Shane Ogilvie |
| agency producer: | Marie-Pierre Toure |
| business unit director: | Jennifer Journeaux |
| account supervisor: | Jennifer Patterson |
| prodco: | Industry Films |
| director: | Jeff Labbe |
| DP: | Glen Keenen |
| producer: | Gail Goldsack |
| editing house: | Bijou |
| editor: | Ross Birchall |
| music house: | Pirate Radio and Television |
| music directors: | Chris Tate, Stephanie Pigott |
| music producer: | Joanne Uyeyama |
This powerful short film, called ‘Fight’ was developed by DDB Canada in Toronto for the Canadian Cancer Society to rally Canadians to join the fight against cancer. It features real people who have experienced what it’s like to fight against the disease in one form or another telling cancer exactly what they think of it. ‘Fight’ is part of a multimedia campaign that includes TV, print, online and radio executions, all aiming to raise awareness about the Society’s new microsite, as well as enlist Canadians in kicking the crap our of cancer. Violence was never more warranted.
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