Light-volution
Lighting's evolved. Hydro Quebec thinks that you should too.
Credits
| advertiser: | Hydro-Quebec |
|---|---|
| executive CD: | Stephane Charier |
| associate CD: | Patrick Chaubet |
| AD: | Nicolas Thiboutot |
| copywriter: | Martin Charron |
| agency planner: | Simon Painchaud |
| account director: | Marie-Helene Rivard, Jani Lacoste |
| account manager: | Ingrid Roussel |
| TV agency producer: | Émilie-Trudeau-Rabinowicz |
| prodco: | Les Enfants |
| director: | Benjamin Steiger Levine |
| video post facility/editing company: | Mokko Studio |
| music producer/sound design: | Apollo |
| agency print producer: | Sophie Carrieres |
| photographer: | Jean-Francois Gratton, Shoot Studio |
| mac artist: | Laurent Trudel |
| interactve producer: | Andrea Schumeth |
| interactive programming/production: | Hue Web Studio |
Taxi Montreal developed this campaign on behalf of Hydro Quebec to show that lighting has evolved over the years – they have morphed from lowly light fixtures, to energy effecient Energy Star light fixtures. Rather than being stuck in the sub-standard, un-energy efficient light ages, Hydro Quebec believes that people should also take an evolutionary step forward and adopt these new light fixtures in order to conserve energy and reduce their electricity bills. After figuring out what an electric-powered light is and how it works, we think Darwin would agree.
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