Martin Shewchuk isn’t inspired by advertising

Martin Shewchuk spills on the art of the 30-second spot and King Henry VIII.

Currently executive creative director at JWT Canada, Martin Shewchuk is also a commercial director. After beginning his career in advertising on the agency side, Shewchuk directed commercials full-time before returning to the agency world at JWT in Toronto. We sat down with him and talked about trying different things, how advertising has evolved and finding inspiration in history.