Mini manufacturing
It ain't easy being green, even for an energy-efficient light bulb.
Credits
| advertiser: | WWF Canada |
|---|---|
| agency: | DraftFCB, Toronto |
| CDs: | Robin Heisey, Joe Piccolo, Chris Taciuk |
| ADs: | Joe Piccolo, Oliver Brooks |
| copywriters: | Chris Taciuk, Mike Richardson |
| agency producer: | Kelly Cavanaugh |
| VP group account director: | Jeremy Marten |
| account director: | Nadine McLean |
| account manager: | Jessica Jaskula |
| prodco: | OPC, Toronto |
| director: | Woods + Low |
This spot by Toronto-based DraftFCB for WWF Canada shrinks the world down to a miniature size (and who doesn’t like miniatures?) to show that the process of manufacturing an energy-efficient light bulb is not as environmentally friendly as the finished product. Following the bulb’s journey from China to North America, the spot illustates that companies must rethink the way they manufacture even the greenest of products.
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