Movie Critic-Cal

Critic-Cal busts a rhyme about how watching some movies takes too much time.


advertiser: Worldwide Short Film Festival
agency: Doug

Toronto-based Doug developed this viral music clip featuring Critic-Cal, the movie critic with a short attention span. That’s why he’s promoting this year’s Worldwide Short Film Festival, where viewers don’t have to suffer through over an hour of movie watching just to get the idea behind the plot. We think the video’s got a great beat and Critic-Cal knows how to spit a sick verse. And since less is more, we could do without the bearded ‘lady’ in the dress.