Not even once

Meth's one hell of a drug.


advertiser: The Meth Project
agency: Venables Bell and Partners
partner/CD: Paul Venables
associate CD: James Robinson
copywriter: Paul Johnson
AD: Keith Scott
agency producer: Nicolette Guidotti
director of broadcast production: Craig Allen
director: Wally Pfister
prodco: Independent Media Inc.
senior executive producer: Susanne Preissler
line producer: Denise Rocchietti
DOP: Wally Pfister
production designer: Barbara Ling
editorial company: Arcade Edit
editor: Paul Martinez
executive producer: Damian Stevens
post producer: Kirsten Thon-Webb
telecine: Technicolor
telecine producer: Kevin Buck
colorist: Sparkle
online: Airship
artist: Chris Homel
smoke assistant: Keala Asato
executive producer: Damian Stevens
audio: Play Sound
mixer: John Bolen
executive producer: Sara Hartman
sound: 740 Sound Design
sound designer: Scott Ganary
assistant: Rob Meritt

The message to young people in this emotionally charged ad for The Meth Project is pretty clear: meth sucks and it’ll take you places you don’t want to go, so don’t even try it. It was developed by San Francisco-based Venables Bell and Partners, and after watching it not only will we never try meth, but we’re also having second thoughts about taking a Tylenol.