Open your mind

We're not sure an open mind helps understand shitty subtitles, but we appreciate the warning.

This in-theatre ad is one of three developed by TBWAVancouver to promote the Vancouver International Film Festival (VIFF). Playing off the warnings that are commonly seen before movies, the ads include phrases like, ’Warning, the following film may contain scenes of sexuality,’ and for the above, ‘The following film may contain scenes with subtitles.’ The creative theme reminds filmgoers that VIFF movies are best viewed with an open mind. Our stance on subtitles: If we wanted to go somewhere and read we’d just go to the library. But hey…it’s art. Right?