Owning corners
If Spider-Man were to own a car, we bet it'd be a Mini.
Credits
advertiser: | Mini Canada |
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agency: | Taxi 2 |
executive CD: | Lance Martin |
AD: | Jeff MacEachern |
writer: | Mike Blackmore |
illustrator: | Nabil Elsaadi |
digital imaging: | Andrew O’Driscoll |
mac artists: | Brian Coughlin, Dayle Sheward |
interactive programming: | Matt Burtch, Ryan Johnson |
audio production/scoring: | Simon Edwards, Resolve Audio |
printers: | Remain Calm Studios, Clear Channel, Solution Worx |
outdoor companies: | Titan, Clear Channel |
agency print producer: | Tara Greguric |
interactive producers: | Adrian Gunadi, Sam Benson |
account director: | Jared Stein |
account manager: | Tina Tieu |
media agency: | Media Experts |
This OOH execution and interactive banner by Taxi 2, which feature the special edition Mini Camden, are part of an OOH campaign launched by Mini Canada to celebrate it’s 50th anniversary. The ‘Go for a Spin’ effort targets potential Mini motorists aged 25 to 54, and includes other OOH ads appearing in Toronto, Montreal and Vancouver that tout the car’s go-kart-like handling. The line in this one reads, ‘Owning the corners since 1959.’ The campaign also features Mini’s first airport advertising with a series of messages, such as one challenging flyers to keep up with a Mini as they ride the movator on their way to the gates. We like Minis, but we’d like them better if they could actually drive up walls.
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