Pushing ideas

Rethink makes one heck of a pop-up book.


advertiser: Langara College
CDs: Ian Grais, Chris Staples
AD/designer/illustrator: Rory O’Sullivan
writer: Simon Bruyn
producer: Anne Rubenstein
studio artists: Chris Neilsen, Taran Chadha

To promote the scholarship it funds for Vancouver’s Langara College, Vancouver-based Rethink crafted this neat little vid to provide students with a few friendly tips on how to come up with better ideas. The book is a pretty good idea in and of itself. We wish that our sketch book looked that cool when we were in school.