Rico and Christine apply a method

Spider's Rico and Christine on creativity, shedding baggage and working with each other.

Spider Marketing Solutions’ president Rico DiGiovanni and managing director Christine Ross are not only partners at the Toronto-based marketing communications and ideas company, but also in life. Both believe in the importance of creativity in the workplace and that sometimes breaking rules is important, but there should be a method to the madness. We got together with them to hear their thoughts on brainstorming, humour as a creativity-fostering technique and drawing inspiration from each other on a daily basis.