Road trip

Kids draw the darndest things.


advertiser: GMC
agency: Digitas Boston
prodco: Trace Pictures

To promote the new GMC Terrain, Digitas Boston and Toronto-based prodco Trace Pictures turned to the experiential wisdom of some of the most creative minds around…kids. This spot features hand-drawn renditions of their favourite road trips, and it just goes to show that things look a heck of a lot more interesting in crayon.