Scratching just makes it worse

WARNING: Due to the graphic content, this is not for the faint of heart.


advertiser: Work Safe Alberta
CD: Lori Billey
AD: Dennis Lenarduzzi
CW: Ryan Kelly
account strategist: Randy Cronin
production artist: Daly Spychka
production company: White Iron
director: Jamie Way

This viral video for Work Safe Alberta is part of a social media campaign by Red the Agency, the point of which really, really sinks in. Check out the website to see more videos, but I wouldn’t recommend doing it on a full stomach. Take heed, my friends.